As weather forecasters across the country predict no snow at Christmas, the port town of King’s Lynn in Norfolk is set to be hit with a blast of snow this Sunday, 23rd December. The snowfall is actually state-of-the-art projections and part of the on-going REVEAL project, an immersive adventure story which combines live street theatre, large-scale projections and augmented reality.
REVEAL was launched during the King’s Lynn Christmas lights switch-on event in the Tuesday Market Place, and since then new projections have been revealed at the Minster and the Custom House. Interest in the game has been building, and over 500 people are playing and hunting for clues, in King’s Lynn and beyond. And now, REVEAL is offering £250 to the first person to email in the sentence that the clues reveal.
On Sunday 25 November, REVEAL - the worlds first active reality project involving live performances, large scale projections and an augmented reality treasure hunt launched in King's Lynn to an audience of hundreds.
This is an ambitious project of national significance that delivers the first ever ‘active reality’ arts project. Active Reality is a way of describing a project that brings multiple elements together in an episodic manner – in this case live shows, augmented reality and large-scale projection. These are then laid over a specific location, in this case the Norfolk town of King’s Lynn, to create a reality-bending adventure story.
The moving stage travelled from north to south from The Lounge to Chaiwalla and this trial and procession down the road really celebrated the diversity and uniqueness of the area and people loved it: cars tooted and people danced to dhol drummers, sang with the sitar player and huddled under the awnings to watch street theatre outside Madina Grill, Sado Bar and Carla’s Cafe - this was a sight to behold and a unexpected spectacle!
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